Portfolio [web]

WEBSITES:

The Client: The Lipson Group

The Challenge: The Lipson Group is a large CPA firm in Cleveland, OH that has a very specific niche of clients: those whose income is in excess of 10 million dollars. The site had to accomplish two main criteria: address the needs of the audience; reinforce credibility of the firm. It was important that the site have alternate means of accessing information.

The Solution: Using the corporate colors as a base for the pallette, the site has a clean sophisticated feel reflecting the tastes of the audience. While the industry as a whole is viewed as somewhat impersonal The Lipson Group has a very personal touch and this was echoed on the site using photos of client-types and staff. Each page offers a link to an alternate page that is stripped of graphics and is text-resizable.

My Role: Design, information architecture, coding and some photography.

Update: Since my initial design the site has been updated.