Portfolio [identity]

LOGOS:

The Client: Road Racers Association for International Luge

The Challenge: Develop identity for extreme sports association.

The Solution: Using the acronym as a backdrop the simplified line drawing helped me achieve the sensation of speed, the essence of this sport where racers exceed 70 MPH. Used for stationery, patches, pins, hats, t-shirts, posters, etc.

My Role: Concept, design illustration and execution