Portfolio [identity]

LOGOS:

The Client: National Street Luge Association

The Challenge: Develop an identity for an extreme sports association.

The Solution: To distinguish from other street luge associations (yes, there are others) in other parts of the world, I chose the US national colors. The diagonal creates tension and adds dynamic impact while the foreshortening and the perspective gives a sense of movement - elements that are an inherent part of this racing sport. Used for stationery, patches, pins, t-shirts, posters, etc.

My Role: Concept, design illustration and execution