Portfolio [identity]

LOGOS:

The Client: Dove Energy Systems

The Challenge: Create an identity for a stove that uses corn as fuel. This product made its debut when thousands of American farmers were declaring bankruptcy and corn was a surplus with a low cost per BTU.

The Solution: Sometimes simplicity is the best answer to a product name and its logo. This product logo was successful in both respects.

My Role: Concept, illustration, type design and execution