Portfolio [identity]

LOGOS:

The Client: Dove Energy Systems

The Challenge: Develop an identity system for a stove and furnace manufacturer.

The Solution: As a Christian, the owner wanted to marry his religious beliefs with his business practices. The company made products that were simple and necessary but built with innovative technology. This is reflected in the logo with "dove" being more traditional (and religious) while the rest of the logo has a more high-tech feel to it. The "O" also worked as a stand-alone mark for some applications.

My Role: Concept, type design, and execution