Portfolio [identity]

LETTERHEAD:

The Client: Ionxx Inc.

The Challenge: Create an identity for an environmental products company. Ionxx provides consumer and commercial water treatment systems; air quality equipment; chemical-free pool treatment systems; and natural soap and cleaning products. The goal for the identity package was to project a "green" image while emphasizing the core business: water treatment.

The Solution: Using a borderless image that hinted at the liquid properties of water and vaporous nature of air provided perfect contrast and counterpoint to the strong, well defined logotype. The stationery is printed in two colors on a recycled flocked white paper. Based on client feedback the identity package provided the company with a much needed professional image which elevated employee morale and brought respect from vendors.

My Role: Concept, illustration, logo design and execution