Portfolio [collateral]

BROCHURES:

The Client: Snow Creek Nursery and Landscaping

The Challenge: Create a marketing piece for this new landscaping business that would set it apart from the more established competition, while keeping printing costs down.

The Solution: Against a backdrop of a waterfall - a part of the natural beauty of the region - the headline offers a benefit to attract attention and create interest enough to open for the payoff. Printed in two colors (black and white) on duplex the final piece looks like a more expensive three or four color piece. The marketing effort paid off, the business quickly grew and today is well established.

My Role: Concept, illustration, cover photography and execution