Portfolio [advertising]

NEWSPAPER & MAGAZINE:

The Client: Officemax.com

The Challenge: Create a direct response ad that appeals to the small business office manager or administrative assistant.

The Solution: The design incorporated the use of a model that the audience could identify with, (fits demographic profile) copy that addresses their most pressing concerns, while offering immediate gratification through use of the coupons. The ad ran as a double-truck in a National Public Radio publication.

My Role: Creative Director