Portfolio [advertising]

NEWSPAPER & MAGAZINE:

The Client: National Street Luge Association

The Challenge: Generate interest from potential sponsors for this extreme sports organization that held a national racing series with top contenders attending ESPN's X-Games.

The Solution: With little budget to work with, an unconventional size ad was made (which also worked well with the subject matter) and placed in a sports business publication. The ad killed all of the vertical half page ads (most of their fractional ads were this size) so it was the only ad on the page. The ad successfully generated a lot of interest from sponsors.

My Role: Concept, design, photography and execution