Maryville TN 37801
865 804-5186


Seasoned professional with 18+ years' experience developing creative solutions to meet goals, marketing objectives and brand strategies for top companies like OfficeMax, Coca-Cola, Haggar Clothing Company, BellSouth, Kodak, and Mindspring. 10+ years' versed in digital media: web, e-commerce, online advertising, interface design, architecture, and usability principles. 18+ year veteran of traditional advertising, print and collateral design, signage, branding, and corporate identity.

Creative innovator conceptualizing and designing successful results oriented creative. Instrumental in winning several Fortune 500 clients by providing creative presentations, strategies, and effective design. Provided creative direction for marketing strategies and site enhancements for office products company that supported sales growth of 192%.

Effective manager with a proven ability to lead, coach and mentor design teams, supervise production staff, and manage external vendors and freelancers. At ease working directly with clients defining objectives, participating in presentations and supporting creative direction. Proficient at organizing multiple complex projects, in a demanding, fast-paced environment under tight deadlines.


CREATIVE DIRECTOR-- OfficeMax, Shaker Heights, OH 3/2000 - 9/2001

Determined initial creative vision for projects; translating corporate goals, branding, and marketing objectives into digital and print collateral for OfficeMax.com, the nation's leading online office products website. Directed creative execution of a 30,000 product website: multi-page microsites, minisites, partner and affiliate graphics, animated and rich media online advertising, promotional and newsletter emails, daily updates and improvements to architecture and site usability. Responsible for creative development and production management of direct mail, national advertising, sales collateral, and product catalogs. Managed, coached, and supervised internal design and production staff. Negotiated fees and directed external vendors, freelancers, writers, designers, photographers, modeling agencies, and printers. Planned annual budget for creative team, including new hires, software updates, usage fees, contractors, and vendors.

CREATIVE DIRECTOR-- Innotrac Corporation, Atlanta, GA 11/98 - 3/2000

Partnered in building the e-commerce division from the ground up for $126 million technology-based marketing support services company. Managed creative and technical personnel providing site development, copy, market research, and front- and back-end web site programming. Worked directly with clients defining short- and long-term goals; developed creative strategy, user interface and design; created presentations, website concepting and marketing support materials for the e-commerce sales team; participated in presentations to prospective clients discussing usability issues, site architecture, back-end integration and marketing objectives. Responsible for ensuring consistent brand identity for partner sites during development process.

CREATIVE DIRECTOR/PRINCIPAL-- Shannon Web Design, Asheville, NC 1996 - 1998

Provided businesses with website design, back-end scripting for dynamic content, and full e-commerce capabilities. Regarded as the first multimedia design house in Western North Carolina.

CREATIVE DIRECTOR/PRINCIPAL-- Shannon Design, Asheville, NC 1990 - 1996

Concepted, designed and developed corporate logos and marketing and collateral materials for corporate and small businesses. Worked directly with clients in developing marketing objectives and design directives for increasing their bottom line. Designed and executed illustration work for advertising agencies and corporate clients.

ART DIRECTOR-- Rhew & Associates, Arden, NC 1988 - 1990

Designed sales catalogs, P.O.P., collateral, brochures, posters, logos and print advertising. Responsible for developing concepts, creating storyboards, art directing and supervising production of television advertising. Conferred with clients to determine advertising strategy, market demographics and brand positioning. Consistently commended for delivering projects on strategy, on time and on budget.


Expert level experience using Mac and Windows platforms with Adobe Photoshop, Illustrator, PageMaker, and Image Ready; Macromedia Freehand, Flash, Fireworks, and DreamWeaver; Microsoft Word, Excel, PowerPoint, Outlook, Project, and Visio; Quark XPress; Homesite; BBEdit; and FileMaker Pro.

Accomplished writing XHTML, CSS, DHTML, and hacking JavaScript, PHP and Perl.

Intermediate skill using Director, Soundforge, XRes, Fractal Design Painter, Debabelizer, Macromedia Extreme 3D, Adobe GoLive, Microsoft FrontPage.