Portfolio [web]

WEBSITES:

The Client: Haggar Clothing Company

The Challenge: Create a new sales channel for Haggar Clothing through an online presence. It was important to maintain consistent branding and develop a sophisticated look and feel. One of the greatest challenges was developing the information architecture that reflected the different ways that men shop for clothing (style, lifesyle, fabric, sizes, etc.).

The Solution: The site was designed with different lifestyles in mind featuring photo rich pages and a simple color palette. An organized architecture and an elegant user interface made shopping a positive experience. The site was shut down due to channel conflict.

My Role: Research, information architecture, photo art direction, interface design, concept and design.