Portfolio [web]

PROMOTIONAL EMAIL:

The Client: OfficeMax

The Project: Store Sale Preview

The Challenge: Give customers an opportunity to view our weekly advertising circulars in advance of the print date. This allowed them to take advantage of offers in advance of others, for sometimes limited quantities.

The Solution: A simple layout with an image of the cover of that week's circular and clear instructions on how to take advantage of the prices before they hit the street. The signup rate for this promotional email was the largest of any we offered - the drop out (unsubscribe) rate the lowest.

My Role: Creative Director