Portfolio [web]
WEB ADVERTISING:
The Client: OfficeMax
The Challenge: At the height of the PDA's popularity, they became increasingly hard to find. OfficeMax pulled a coup securing thousands of PDA's when the competition couldn't get their hands on them. OfficeMax needed to create awareness of the product's availability.
The Solution: Several different approaches were taken but the simple approach worked best, selling the inventory and driving additional sales through new customer acquisition.
My Role: Creative Director