Portfolio [web]

WEB ADVERTISING:

The Client: OfficeMax

The Challenge: Create an advertising campaign for an administrative professionals subsite. Create some excitement and interest for an otherwise non-event for office supplies store.

The Solution: The idea was to take the responsiblity away from the boss and give the administrative professional some power letting them make suggestions on what they should receive. Taking a sarcastic approach, the campaign gained a lot of attention and generated higher than average click-through rates.

My Role: Creative Director