Portfolio [miscellaneous]

POSTERS, ILLUSTRATIONS, FONTS, ETC.:

The Client: Innotrac

The Challenge: Respond to RFP.

The Solution: RFP responses are usually dry, legal and full of technical information and hyperbole. In an effort to boost sales and win a few accounts, I began reformating the textual information into easy to read, well designed pages with supporting graphics and illustrations. This is an example of the front and back cover of a response for Instyle magazine.

My Role: Concept, design (repurposed) and execution