Portfolio [identity]

LOGOS:

The Client: TDM Corporation

The Challenge: Update identity of this tool, die and mold manufacturer. Identity was originally created in 1969. View the old logo.

The Solution: Using the original hexagon I added dimension (creating an icosahedron) to reflect the three dimensional nature of their business while using part of the type treatment from their old logo to facilitate a smooth transition to the new identity.

My Role: Concept, design and execution