Portfolio [identity]

LETTERHEAD:

The Client: TDM Corporation

The Challenge: Update identity of this tool, die and mold manufacturer. Identity was originaly created in 1969 (see larger images for a glimpse).

The Solution: Using the original hexagon I added dimension (creating an icosahedron) to reflect the three dimensional nature of their business while using part of the type treatment from their old logo to facilitate a smooth transition to the new identity. This two color design was printed on a bright white stock.

My Role: Concept, logo design and execution