Portfolio [collateral]
ETCETERA:
The Client: OfficeMax
The Challenge: Explore new ways to generate sales with existing customers.
The Solution: The only items going into customer's orders were the packing slip so we presented the idea to include a sales sheet in each order. Keeping the message simple with product/description/price the insert created another touch point and gave us an opportunity to move product that might be overstocked or limited in quantity.
My Role: Creative Director