Portfolio [collateral]

CATALOGS:

The Client: Balcrank International

The Challenge: Design a new catalog for the lubrication and accessories products division.

The Solution: The final catalog was eighty pages, printed two color inside with a four color cover. A simple design with product next to copy made the catalog more user friendly than previous versions. Extensive use of diagrams and illustrations helped the customer with more complicated configurations and resulted in more sales.

My Role: Concept, design, art direction, illustration and execution