Portfolio [collateral]
BROCHURES:
The Client: OfficeMax Sales Division
The Challenge: Create a leave-behind that outlines the features and benefits of OfficeMax as a supplier to your business.
The Solution: Focusing on the office manager (a large segment of our audience) we used a headline that addresses a prime trigger for this segment. A clean design using bulleted style copy points gets the message across quickly to this busy customer, while a sidebar reinforces the key benefits.
My Role: Creative Director