Portfolio [advertising]

NEWSPAPER & MAGAZINE:

The Client: Officemax.com

The Challenge: Create an ad that appealed to the real estate market. With the advent of new technology many real estate brokers are taking advantage of digital cameras to photograph their properties instead of running to the photo processing shop.

The Solution: We offered a package deal to encourage brokers to purchase their equipment from OfficeMax. The copy played on the convenience of owning a digital camera and printer. Using a head and shoulders shot we kept the ad more human focused while the black and white photo stood out from the competing color ads and set off the product photography. The ad ran in several national business publications.

My Role: Creative Director